Projects
Nutricost
Branding, Art Direction, Packaging Design, & Marketing
Directed package design, branding, and marketing for Nutricost and its 8 sub-brands. Developed unique and memorable brand identities that propelled Nutricost into Amazon’s Top 10 Sellers List of all brands with $400M+ revenue YoY. Managed a creative team of 6 in developing artwork and marketing materials for 1,000+ SKUs for Nutricost. Directed product photos creation (both 3D and life photos) for online shopping platforms and wholesale retail spaces. Diagnosed, analyzed, and created solutions to printing problems/complications while managing the day-to- day corporate design needs of Nutricost and its subsidiaries.
Managed client work from design to print. Created digital and print designs for in-house and client brands (logos, ebooks, amazon product images, google ads, website banners, flyers, stickers, water bottles, and apparel).
Bucked Up Essentials
Branding & Marketing Materials
I designed and upkeep Bucked Up Essentials line that now sell in 20,000 stores worldwide. This entailed figuring out the right design language that complimented the core Bucked Up line that I already managed printing, but then still giving this unique line a life of its own. Tap to look through the process of building this subrand!
TransformHQ
Brand Strategy & Visual Identity
Worked with Chris and Heidi Powell (fitness and transformation experts from ABC’s Extreme Weight Loss) along with fellow trainer Lindsey Mathews, to develop a branding that speaks to the TransformHQ Community. This entailed packaging designs for 100s of products, cook books, ebooks, online market places specific branding and marketing, and art direction on various other graphic needs for TransformHQ.
